Dec. 8, 2009

House Films teamed up with Technogym
to create China's first fitness/lifestyle reality show
"The Gym 健乐男女"

House Films teamed up with Technogym to kick off the production on an exciting new concept in reality programming in China, titled “The Gym健乐男女”.This groundbreaking show will be the first fitness and health themed reality show in China.

The show follows 6 ordinary people over three months as they work out at a luxury gym in Shanghai. Using the latest and most high-tech fitness equipment, by Technogym, they will get help and sometimes tough prodding of professional trainers, who will push the contestants to find their inner -strength to achieve their best.

Every 2 weeks, the cast will be judged based on how effective they’ve been over the past 2 weeks, with the top performer winning a prize while the loser faces a special challenge.

The audience will watch all the drama and humor as our cast struggles to achieve their best each week.

In the end, although 6 will try, only one will win.

"The Gym 健乐男女" executive producer Ric DiIanni commented that, “Technogym, the Italian world leading fitness manufacturer, is a very strategic partner for our show. As the official gym equipment provider for the Beijing Olympics in 2008, it is clear Technogym has made a big commitment to the China market and to health and fitness in China.”

Another Italian Company, Barilla, the largest producer of pasta in the world, has joined the Team bringing a taste of Italian lifestyle, which is the other important aspect of the show.

Being Italian was the key aspect adding to the show the fun element of the audience learning about Italian culture and lifestyle as well.

"We want this to be more than just a physical challenge", says Director, Sarah Zhang, "We want to see the hopes and dreams of our contestants and how their lives change over the 3 months of the challenge. The show will be educational, but it will also have a lot of drama and humor along the way."

The show will be distributed by Youku online exclusively to the 340 pus million internet viewers in China, representing the top 23% of income and education among Chinese consumers,as well as millions of Chinese speaking consumers around the world.

For more casting information or to download and application go to: www.thegymshow.cn

Show production: starting early 2010 in Shanghai.

工作坊制作公司与泰诺健共同打造真人秀"健乐男女 The Gym"

工作坊制作公司联手泰诺健共同推出新概念健身真人秀"健乐男女 The Gym"。这将是国内第一部以健身为主题的真人秀。

在节目中，6位参赛选手在3个月的时间内，将在上海的一家豪华健身中心锻炼健身，使用由泰诺健提供的高科技健身器材，在专业教练的指导下，经过艰苦的专业训练，发挥最大的潜力，使自身在体力和精神方面得到最佳的蜕变。

观众将看到参赛者在3个月的过程中所发生的所有有趣的故事。

"健乐男女"执行制片人 Ric DiIanni 评论说，"意大利品牌泰诺健是世界领先的健身器材制造商，是我们节目非常重要的合作伙伴。作为2008年北京奥运会官方健身器材供应商，泰诺健对中国市场及中国大众的健身与健康做出了极大的承诺。"

另一家意大利公司百味来是世界上最大的意大利面生产商，是此节目的另一合作伙伴。百味来的加入给节目带来了更多的意大利生活方式，这将是节目的重要特点。

意大利风格将为观众带来更多娱乐的元素，同时也会使观众进一步了解到意大利文化和生活方式。

"我们希望这将不仅仅是对身体的挑战"，导演张晓文女士说，"我们希望看到的是参赛者的希望，梦想，挑战自我的决心，以及他们在3个月变化中的心路历程。该节目有教育性，但它也同时富有娱乐性。"

"健乐男女"将通过节目的独家网络播出合作平台优酷网与300万中国互联网观众见面，节目的目标观众群是国内的高收入消费群体，以及在世界各地说中文的数百万消费者。

节目将于2010年初在上海开始拍摄。

想了解节目的更多信息或者报名，请上网：http://www.thegymshow.cn
　

Oct. 20, 2009

House Films Signs ASC to sponsor “The Connoisseur”
 
House Films has signed ASC Fine Wines (Shanghai) Co. as a multi-episode sponsor of their new media wine show - “The Connoisseur”.
 
The show targets upscale Chinese consumers with a humorous look at wine education. Shot in luxury locations around Shanghai including M1NT, Laris and The Wine Residence, the show has the fun and relaxed feel of guys hanging out and talking about Wine. ASC wine expert Martin Hao shows host Zorro the fun, passion and interesting quirks of western wine, taking the audience on a funny odyssey into the world of western wine.
 
ASC is by far the largest wine distributor in China and they represent some of the best wine brands in the world. They also understand the importance of wine education if China is to reach its full potential to become a major wine market.
 
The show will be available throughout China to 300 million web users, available on some of the country’s primer video sites including Youku, Tudou, Sina and others. House Films will handle all show promotion for “The Connoisseur” in house.
 
Production started in Mid-October.
 
To know more about ASC, go to: www.asc-wines.com

House Films, Shanghai: www.housefilms.com

To view the show's pilot, go to: http://v.youku.com/v_show/id_XMTI5MTg1MTYw.html

工作坊制作公司与ASC精品葡萄酒公司共同推出新媒体节目“葡萄酒鉴赏家 The Connoisseur.”

上海工作坊制作公司与ASC精品葡萄酒公司签署协议，ASC将赞助工作坊最新推出的多集新媒体节目“葡萄酒鉴赏家 The Connoisseur”.

节目的宗旨是以娱乐的形式向中国的消费者介绍葡萄酒世界.节目的目标观众为中高档消费者.“葡萄酒鉴赏家”将在上海的M1NT俱乐部，Laris餐厅和藏酒轩等高档消费场所拍摄.节目以两位好友聊天的方式，轻松幽默的风格来传递葡萄酒的信息和知识.该节目将于十一月中旬在网络播出.

要了解更多关于“葡萄酒鉴赏家”或有关工作坊制作公司的其他节目及赞助信息，请电邮至: sarah_x_z@yahoo.com.cn  or  sarah7405@hotmail.com 
ASC是迄今为止中国最大的葡萄酒经销商，代理许多国际顶尖葡萄酒品牌. www.asc-wines.com

工作坊制作公司是一家坐落在上海的影视制作公司，1989年始建在纽约，2005年移师到上海.公司专注于电视节目和企业宣传片的制作，拥有一支精通中英双语及中西文化的国际性专业制作团队.工作坊曾制作享有声誉的吴大维主持的真人秀“大挑战”系列：Quest China 和 Quest USA. www.housefilms.com

观看节目样片，点击：http://v.youku.com/v_show/id_XMTI5MTg1MTYw.html